In my previous posts, I have been mentioning the new tools hoteliers can use to create a relation with prospects or roomkey.com to fighting against OTAs.
In this article from L2 Think Tank dealing with the results of the Digital IQ Index®: Hotels, the author points that Hotel sites remain the primary digital revenue generator.
More particularly, it analyses the differences between those web sites using customers reviews and sharing functionalities with the ones who don't.
Despite Hotels' sites remain the primary digital revenue generator, this article shows that those using those tools are performing better.
Please visit L2 Think Tank web site
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